The rate of a $30 Amazon gift card can vary depending on several factors. In the secondary market, it might not always be exactly $30 cash equivalent. Some people might offer them at a discounted price if they are in a hurry to sell or need to liquidate their gift cards for other purposes. However, this is not always the case.

When it comes to the official channels, an Amazon gift card is typically sold at its face value of $30. You can purchase it directly from Amazon's website or other authorized retailers, and it will be worth precisely the amount printed on the card. This makes it a reliable and straightforward way to gift or obtain items on Amazon.
The current rate also depends on market trends and consumer demands. If there is a high demand for Amazon gift cards, perhaps due to upcoming holidays or a significant sale on the platform, the secondary market rates might approach the face value more closely. On the contrary, if there are concerns about gift card security or a lack of popularity for certain Amazon products, the non - official rates could be affected negatively.